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Chief Data & Analytics Officers
Nordics

24-25 November 2020 | Stockholm, Sweden

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Day 1
20th November
08:00

Registration, Networking & Coffee in the Exhibition Area

Registration, Networking & Coffee in the Exhibition Area

November 20 | 08:00 - 08:45

Speaking:

08:45

Chair's Opening Remarks

Speaking:

MatsSundborg_Canva

Mats Sundborg

Capability Lead Business Intelligence - Banking Technology, Nordea

Chair's Opening Remarks

November 20 | 08:45 - 09:00

Speaking:

MatsSundborg_Canva

Mats Sundborg

Nordea

09:00

Keynote Presentation: Improve Market Intelligence by Combining Text Analysis and Alternative Data

  • Identify and analyse newly available data sources
  • Generate deep insights about customer and competitor priorities
  • Communicate these insights to stakeholders who can leverage them

Speaking:

HeadshotLogo 12

Jonathan Ferland

Director of Strategic Analytics, Ericsson

Keynote Presentation: Improve Market Intelligence by Combining Text Analysis and Alternative Data

November 20 | 09:00 - 09:20

  • Identify and analyse newly available data sources
  • Generate deep insights about customer and competitor priorities
  • Communicate these insights to stakeholders who can leverage them

Speaking:

HeadshotLogo 12

Jonathan Ferland

Ericsson

09:20

Keynote Presentation: Democratization & Industrialisation of Data-Driven Intelligence

  • Democratization & industrialization go hand in hand
  • Analysing the benefit of data democratisation and what value it will bring to the bottom line
  • Culture, approach and ways of organizing & working needs to change and hence engagement by all
  • Partnership mode needs to be switched on for building new competencies
  • Industrialization and moving away from proof-of-concepts to implementation in practice
  • Coping with the demand to develop new AI products and adapting to shifting market requirements
  • Improving data literacy to enhance data industrialisation and become a data-driven organisation
  • We are still just scratching the surface (ethics and social aspects)

Speaking:

GirishAgarwal_Canva

Girish Agarwal

Director AI Lab, Husqvarna Group

Keynote Presentation: Democratization & Industrialisation of Data-Driven Intelligence

November 20 | 09:20 - 09:40

  • Democratization & industrialization go hand in hand
  • Analysing the benefit of data democratisation and what value it will bring to the bottom line
  • Culture, approach and ways of organizing & working needs to change and hence engagement by all
  • Partnership mode needs to be switched on for building new competencies
  • Industrialization and moving away from proof-of-concepts to implementation in practice
  • Coping with the demand to develop new AI products and adapting to shifting market requirements
  • Improving data literacy to enhance data industrialisation and become a data-driven organisation
  • We are still just scratching the surface (ethics and social aspects)

Speaking:

GirishAgarwal_Canva

Girish Agarwal

Husqvarna Group

09:40

Keynote Presentation: AI in a Data-Driven World

  • What is AI and Advanced Analytics?
  • How do you succeed with AI?
  • Inspirational cases from different industries

Speaking:

ChristerBodell_Canva

Christer Bodell

Senior Business Advisor, SAS Institute

Keynote Presentation: AI in a Data-Driven World

November 20 | 09:40 - 10:00

  • What is AI and Advanced Analytics?
  • How do you succeed with AI?
  • Inspirational cases from different industries

Speaking:

ChristerBodell_Canva

Christer Bodell

SAS Institute

10:00

Panel Discussion: Creating Strong Customer Relationships Through Data

  • The tradeoff and balance between customer data integrity with trust and the benefit of a highly personalised service
  • How can you make data processing more transparent and maintain compliance?
  • What is most important to implement effective customer profiling?
  • Making the most of data democratisation

Speaking:

MatsSundborg_Canva

Mats Sundborg

Capability Lead Business Intelligence - Banking Technology, Nordea

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Madeleine Lassoued

Global Head of Marketing, Volvo Car Mobility

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Antonina Danylenko

Head of Applied Machine Learning, Nordic Entertainment Group

RobinHjelte_Canva

Robin Hjelte

Head of Analytics, Swish

JohanNordin_Canva

Johan Nordin

Former Chief Digital Officer Sweden, Danske Bank

Panel Discussion: Creating Strong Customer Relationships Through Data

November 20 | 10:00 - 10:30

  • The tradeoff and balance between customer data integrity with trust and the benefit of a highly personalised service
  • How can you make data processing more transparent and maintain compliance?
  • What is most important to implement effective customer profiling?
  • Making the most of data democratisation

Speaking:

HeadshotLogo 7

Madeleine Lassoued

Volvo Car Mobility

RobinHjelte_Canva

Robin Hjelte

Swish

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Antonina Danylenko

Nordic Entertainment Group

JohanNordin_Canva

Johan Nordin

Danske Bank

MatsSundborg_Canva

Mats Sundborg

Nordea

10:30

Mid-Morning Coffee Break & Networking

Mid-Morning Coffee Break & Networking

November 20 | 10:30 - 11:00

Speaking:

11:00

Keynote Presentation: Using Data Science to Create Radical Improvement in Telco Network Operations

  • Lessons learned from introducing advanced data science into a new era in order to drive operational excellence
  • Defining a broad pipeline of use cases covering automated monitoring and corrective actions, forecasting at scale and optimisation
  • Success stories and notable failures

Speaking:

ErikTallroth_Canva

Erik Tallroth

Head of Analytics Sweden, Telia Company

Keynote Presentation: Using Data Science to Create Radical Improvement in Telco Network Operations

November 20 | 11:00 - 11:20

  • Lessons learned from introducing advanced data science into a new era in order to drive operational excellence
  • Defining a broad pipeline of use cases covering automated monitoring and corrective actions, forecasting at scale and optimisation
  • Success stories and notable failures

Speaking:

ErikTallroth_Canva

Erik Tallroth

Telia Company

11:20

Keynote Presentation: Case Study - Instilling Data-Driven Ways of Working in the Organisation

  • Creating data-driven ways of working throughout the organisation
  • How Finnair are implementing real changes in the ways in which employees interact with data at all levels of the corporation
  • Making the most of well-designed training interventions which encourage practical changes and adaptation
  • How we are raising awareness of the benefits of making use of data at all levels of the organisation

Speaking:

HeadshotLogo 14

Minna Kärhä

Head of Data, Finnair

Keynote Presentation: Case Study - Instilling Data-Driven Ways of Working in the Organisation

November 20 | 11:20 - 11:40

  • Creating data-driven ways of working throughout the organisation
  • How Finnair are implementing real changes in the ways in which employees interact with data at all levels of the corporation
  • Making the most of well-designed training interventions which encourage practical changes and adaptation
  • How we are raising awareness of the benefits of making use of data at all levels of the organisation

Speaking:

HeadshotLogo 14

Minna Kärhä

Finnair

11:40

Keynote Presentation: Digital Transformation – Where Are You on the Journey?

  • Outlining the data challenges organisations face
  • Learn how organisations are embarking on their self-service journey and unleashing advanced analytics
  • Delve into techniques for transforming an analytic culture
  • Hear first-hand how Apoteket has embarked on self-service analytics

Speaking:

MatsMalhammar_Canva

Mats Mälhammar

Business Intelligence Artchitect, Apoteket

ShaanMistry_Canva

Shaan Mistry

Senior Product Marketing Manager, Alteryx

Keynote Presentation: Digital Transformation – Where Are You on the Journey?

November 20 | 11:40 - 12:00

  • Outlining the data challenges organisations face
  • Learn how organisations are embarking on their self-service journey and unleashing advanced analytics
  • Delve into techniques for transforming an analytic culture
  • Hear first-hand how Apoteket has embarked on self-service analytics

Speaking:

ShaanMistry_Canva

Shaan Mistry

Alteryx

MatsMalhammar_Canva

Mats Mälhammar

Apoteket

12:00

Keynote Presentation: Case Study – Exploring Agile Ways of Working in Business Intelligence

  • Key takeaways from our journey towards agile ways of working
  • Critical success factors in modernizing the BI delivery
  • Meeting the demand for self-service in enterprise scale solutions

Speaking:

MatsSundborg_Canva

Mats Sundborg

Capability Lead Business Intelligence - Banking Technology, Nordea

Keynote Presentation: Case Study – Exploring Agile Ways of Working in Business Intelligence

November 20 | 12:00 - 12:20

  • Key takeaways from our journey towards agile ways of working
  • Critical success factors in modernizing the BI delivery
  • Meeting the demand for self-service in enterprise scale solutions

Speaking:

MatsSundborg_Canva

Mats Sundborg

Nordea

12:20

KeynotePresentation: Capitalising on People Data With HR Analytics

  • Outlining the limitations of stand-alone, disparate systems and data sets
  • Identifying the opportunity and making the case for change
  • Moving beyond the basics such as attrition to understand employee behaviour and motivation
  • Drawing correlations and meaningful conclusions in order to guide employee behaviour and customer outcomes

Speaking:

MarkHayton_Canva

Mark Hayton

Organisation Development Global Analytics Lead, Nokia

KeynotePresentation: Capitalising on People Data With HR Analytics

November 20 | 12:20 - 12:40

  • Outlining the limitations of stand-alone, disparate systems and data sets
  • Identifying the opportunity and making the case for change
  • Moving beyond the basics such as attrition to understand employee behaviour and motivation
  • Drawing correlations and meaningful conclusions in order to guide employee behaviour and customer outcomes

Speaking:

MarkHayton_Canva

Mark Hayton

Nokia

12:40

Panel Discussion: Exploring Evolving Organisational Demands for Data & Analytics

  • What are the key challenges in achieving an alignment within the different roles involved in data & analytics?
  • What are the pros and cons of centralised vs decentralised data strategies?
  • Where in the organisation should use cases for analytics originate?
  • How does the culture need to change in order to implement a successful data & analytics strategy?

Speaking:

MatsSundborg_Canva

Mats Sundborg

Capability Lead Business Intelligence - Banking Technology, Nordea

TanjaKoch_Canva

Tanja Koch

Data Protection Manager, Danish Football Union

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Ruth Sommar

Information Architect and Governance , Sandvik

LudwigKrokstedt_Canva

Ludwig Krokstedt

Head of Media Insights, Schibsted Media Group

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Rakesh Rana

Lead Data Scientist, Nordea Life & Pensions

Panel Discussion: Exploring Evolving Organisational Demands for Data & Analytics

November 20 | 12:40 - 13:10

  • What are the key challenges in achieving an alignment within the different roles involved in data & analytics?
  • What are the pros and cons of centralised vs decentralised data strategies?
  • Where in the organisation should use cases for analytics originate?
  • How does the culture need to change in order to implement a successful data & analytics strategy?

Speaking:

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Ruth Sommar

Sandvik

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Rakesh Rana

Nordea Life & Pensions

MatsSundborg_Canva

Mats Sundborg

Nordea

LudwigKrokstedt_Canva

Ludwig Krokstedt

Schibsted Media Group

TanjaKoch_Canva

Tanja Koch

Danish Football Union

1:10

Lunch and Networking in the Exhibition Area

Lunch and Networking in the Exhibition Area

November 20 | 13:10 - 14:10

Speaking:

2:10

Discussion Group 1B

Key Consideration Points: Effective Management and Governance of AI and Machine Learning

  • Moving towards making sure that every initiative has value-add for the business
  • Ensuring model governance can keep up with increasing volume and complexity of data

Speaking:

OskarEriksson_Canva

Oskar Eriksson

Customer Facing Data Scientist , DataRobot

MaaretMalinen_Canva

Maaret Malinen

Global Master Data Manager , Beckers Group

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Ville Könönen

Lead AI Data Scientist , Stora Enso

DanLevy_Canva

Dan Levy

Head of Data, Bonnier Broadcasting

Discussion Group 1B

November 20 | 14:10 - 14:55

Key Consideration Points: Effective Management and Governance of AI and Machine Learning

  • Moving towards making sure that every initiative has value-add for the business
  • Ensuring model governance can keep up with increasing volume and complexity of data

Speaking:

MaaretMalinen_Canva

Maaret Malinen

Beckers Group

HeadshotLogo 8

Ville Könönen

Stora Enso

DanLevy_Canva

Dan Levy

Bonnier Broadcasting

OskarEriksson_Canva

Oskar Eriksson

DataRobot

2:10

Discussion Group 1A

Cultivating Master Data Management and Data Governance as a Facilitator of Growth

  • Moving away from the image as data governance as a ‘police officer’ to a key factor in strategic data initiatives
  • Uncovering potential from new data streams from master data management

Speaking:

MichaelFranzkowiak_Canva2

Michael Franzkowiak

CEO, Contiamo

MaaretMalinen_Canva

Maaret Malinen

Global Master Data Manager , Beckers Group

HeadshotLogo 4

Ruth Sommar

Information Architect and Governance , Sandvik

Discussion Group 1A

November 20 | 14:10 - 14:55

Cultivating Master Data Management and Data Governance as a Facilitator of Growth

  • Moving away from the image as data governance as a ‘police officer’ to a key factor in strategic data initiatives
  • Uncovering potential from new data streams from master data management

Speaking:

HeadshotLogo 4

Ruth Sommar

Sandvik

MaaretMalinen_Canva

Maaret Malinen

Beckers Group

MichaelFranzkowiak_Canva2

Michael Franzkowiak

Contiamo

2:10

Discussion Group 1C

Developing a Business Case for Data & Analytics Investment

  • Identifying KPIs and defining success criteria
  • What are the best methods of measuring ROI?

Speaking:

PhilipStenholm_Canva

Philip Stenholm

Regional Director, Snowflake

AnnaBaecklund_Canva

Anna Baecklund

Principal Data Scientist , Swedbank

QuocDuong_Canva-1

Quoc Duong

Head of Risk Management, Mangold Fondkommission

KarlVonBaumgarten_Canva

Karl Von Baumgarten

Chief Data Officer , Valu8 Group

Discussion Group 1C

November 20 | 14:10 - 14:55

Developing a Business Case for Data & Analytics Investment

  • Identifying KPIs and defining success criteria
  • What are the best methods of measuring ROI?

Speaking:

AnnaBaecklund_Canva

Anna Baecklund

Swedbank

KarlVonBaumgarten_Canva

Karl Von Baumgarten

Valu8 Group

QuocDuong_Canva-1

Quoc Duong

Mangold Fondkommission

PhilipStenholm_Canva

Philip Stenholm

Snowflake

2:55

Discussion Group 2A

Building Robust Ecosystems for Enhanced Business Intelligence

  • Ensuring that the right processes are in place to harness the opportunities from digital transformation
  • Is it better to move towards self-service analytics for employees to use BI?

Speaking:

RobinHjelte_Canva

Robin Hjelte

Head of Analytics, Swish

DanfferNavarro_Canva

Danffer Navarro

Advanced Analytics Lead, Electrolux

Discussion Group 2A

November 20 | 14:55 - 15:40

Building Robust Ecosystems for Enhanced Business Intelligence

  • Ensuring that the right processes are in place to harness the opportunities from digital transformation
  • Is it better to move towards self-service analytics for employees to use BI?

Speaking:

RobinHjelte_Canva

Robin Hjelte

Swish

DanfferNavarro_Canva

Danffer Navarro

Electrolux

2:55

Discussion Group 2B

Effective Stakholder Management & Proactively Developing Future Talent

  • Engaging with stakeholders to help you meet your project’s goals
  • How can we ensure a diverse pipeline of talent into the industry? Given certain analytic skills are needed, is the answer in promoting STEM?

Speaking:

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Minna Kärhä

Head of Data, Finnair

ValentinaZolotukhina_Canva-1

Valentina Zolotukhina

Head of Business Control & Analytics, Care by Volvo

Discussion Group 2B

November 20 | 14:55 - 15:40

Effective Stakholder Management & Proactively Developing Future Talent

  • Engaging with stakeholders to help you meet your project’s goals
  • How can we ensure a diverse pipeline of talent into the industry? Given certain analytic skills are needed, is the answer in promoting STEM?

Speaking:

ValentinaZolotukhina_Canva-1

Valentina Zolotukhina

Care by Volvo

HeadshotLogo 14

Minna Kärhä

Finnair

2:55

Discussion Group 2C

Building Up a Data & Analytics Team: Insights and Practicalities

  • Is it better to hire externally or train in-house?
  • How can we make sure that team members have right mix of technical and business skills?

Speaking:

ErikTallroth_Canva

Erik Tallroth

Head of Analytics Sweden, Telia Company

HeadshotLogo 12

Jonathan Ferland

Director of Strategic Analytics, Ericsson

Discussion Group 2C

November 20 | 14:55 - 15:40

Building Up a Data & Analytics Team: Insights and Practicalities

  • Is it better to hire externally or train in-house?
  • How can we make sure that team members have right mix of technical and business skills?

Speaking:

HeadshotLogo 12

Jonathan Ferland

Ericsson

ErikTallroth_Canva

Erik Tallroth

Telia Company

3:40

Afternoon Tea & Networking in the Exhibition Area

Afternoon Tea & Networking in the Exhibition Area

November 20 | 15:40 - 16:10

Speaking:

4:10

Keynote Presentation: Driving Digital Transformation in the Energy Sector

  • Digital transformation in practice: collaboration and change management
  • Creating transparency at all stages of the journey
  • How to create trust in new solutions and models

Speaking:

PeterLarsen_Canva

Peter Larsen

Senior Director Data & Analytics, Orsted

Keynote Presentation: Driving Digital Transformation in the Energy Sector

November 20 | 16:10 - 16:30

  • Digital transformation in practice: collaboration and change management
  • Creating transparency at all stages of the journey
  • How to create trust in new solutions and models

Speaking:

PeterLarsen_Canva

Peter Larsen

Orsted

4:30

Keynote Presentation: Finding the Right Pace of Digital Transformation for the Business

  • Digital transformation can provide a wealth of information but how practical is the move towards ‘digitising everything’?
  • What can we do to ensure more business transformation programmes succeed?
  • Establishing a clear change story for transformation
  • Implementing digital tools to make information more accessible throughout the organisation

Speaking:

HeadshotLogo 2

Pierre Olivier

Business Intelligence Manager, Saint-Gobain

Keynote Presentation: Finding the Right Pace of Digital Transformation for the Business

November 20 | 16:30 - 16:50

  • Digital transformation can provide a wealth of information but how practical is the move towards ‘digitising everything’?
  • What can we do to ensure more business transformation programmes succeed?
  • Establishing a clear change story for transformation
  • Implementing digital tools to make information more accessible throughout the organisation

Speaking:

HeadshotLogo 2

Pierre Olivier

Saint-Gobain

4:50

Panel Discussion: Bridging the Gap Between Data Scientists, Marketers & Senior Leadership

  • Improving the understanding of data & analytics implementation
  • What are the main factors that can prevent good communication?
  • Can the decision-making process in a corporate environment keep up with the fast-paced world of technology?
  • How can we overcome the issue of matching scientists to business tasks?

Speaking:

MatsSundborg_Canva

Mats Sundborg

Capability Lead Business Intelligence - Banking Technology, Nordea

AnnaBaecklund_Canva

Anna Baecklund

Principal Data Scientist , Swedbank

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Minna Kärhä

Head of Data, Finnair

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Johan Bjurgert

Head of Data Science , LeoVegas

ErikTallroth_Canva

Erik Tallroth

Head of Analytics Sweden, Telia Company

DanfferNavarro_Canva

Danffer Navarro

Advanced Analytics Lead, Electrolux

Panel Discussion: Bridging the Gap Between Data Scientists, Marketers & Senior Leadership

November 20 | 16:50 - 17:20

  • Improving the understanding of data & analytics implementation
  • What are the main factors that can prevent good communication?
  • Can the decision-making process in a corporate environment keep up with the fast-paced world of technology?
  • How can we overcome the issue of matching scientists to business tasks?

Speaking:

AnnaBaecklund_Canva

Anna Baecklund

Swedbank

HeadshotLogo 14

Minna Kärhä

Finnair

ErikTallroth_Canva

Erik Tallroth

Telia Company

DanfferNavarro_Canva

Danffer Navarro

Electrolux

MatsSundborg_Canva

Mats Sundborg

Nordea

HeadshotLogo 1

Johan Bjurgert

LeoVegas

5:20

Chair's Closing Remarks

Speaking:

MatsSundborg_Canva

Mats Sundborg

Capability Lead Business Intelligence - Banking Technology, Nordea

Chair's Closing Remarks

November 20 | 17:20 - 17:30

Speaking:

MatsSundborg_Canva

Mats Sundborg

Nordea

5:30

Drinks Reception

Drinks Reception

November 20 | 17:30 - 18:30

Speaking:

6:30

Day 1 Close

Day 1 Close

November 20 | 18:30

Speaking:

Day 2
21st November
08:00

Registration, Coffee & Networking in the Exhibition Area

Registration, Coffee & Networking in the Exhibition Area

November 21 | 08:00 - 08:45

Speaking:

08:45

Chair's Opening Remarks

Speaking:

HeadshotLogo 9

Olof Granberg

Director of Big Data & Advanced Analytics , ICA Gruppen

Chair's Opening Remarks

November 21 | 08:45 - 09:00

Speaking:

HeadshotLogo 9

Olof Granberg

ICA Gruppen

09:00

Keynote Presentation: Moving Towards Continuous Integration and Continuous Delivery of Data

  • Making the most of data streams
  • Managing the data team, what keeps me up at night?
  • Deploying new data teams, in an ever evolving environment
  • Getting the organisation to leverage the possibilities of all that data

Speaking:

DanLevy_Canva

Dan Levy

Head of Data, Bonnier Broadcasting

Keynote Presentation: Moving Towards Continuous Integration and Continuous Delivery of Data

November 21 | 09:00 - 09:20

  • Making the most of data streams
  • Managing the data team, what keeps me up at night?
  • Deploying new data teams, in an ever evolving environment
  • Getting the organisation to leverage the possibilities of all that data

Speaking:

DanLevy_Canva

Dan Levy

Bonnier Broadcasting

09:20

Keynote Presentation: From Ideas to Products – Efficient Management of AI-Based Services in the Manufacturing Industry

  • AI-based digital service development at Stora Enso: from proof-of-concepts to products
  • Managing AI-based services through their lifecycle
  • AI-based services in the Cloud and onsite: two examples

Speaking:

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Ville Könönen

Lead AI Data Scientist , Stora Enso

Keynote Presentation: From Ideas to Products – Efficient Management of AI-Based Services in the Manufacturing Industry

November 21 | 09:20 - 09:40

  • AI-based digital service development at Stora Enso: from proof-of-concepts to products
  • Managing AI-based services through their lifecycle
  • AI-based services in the Cloud and onsite: two examples

Speaking:

HeadshotLogo 8

Ville Könönen

Stora Enso

09:40

Keynote Presentation: Cultivating Impact From Customer Personalisation and Marketing Automation in the Airline Industry

  • Creating personal offers and advertising from a customer’s data, and the fine line of being relevant but not too personalised
  • Applying marketing automation to build a more efficient and effective customer experience
  • How data has transformed the way we work from silos to agile cross-functional teams

Speaking:

LindaEidenvall_Canva

Linda Eidenvall

Team Lead Customer Development, SAS Scandinavian Airlines

Keynote Presentation: Cultivating Impact From Customer Personalisation and Marketing Automation in the Airline Industry

November 21 | 09:40 - 10:00

  • Creating personal offers and advertising from a customer’s data, and the fine line of being relevant but not too personalised
  • Applying marketing automation to build a more efficient and effective customer experience
  • How data has transformed the way we work from silos to agile cross-functional teams

Speaking:

LindaEidenvall_Canva

Linda Eidenvall

SAS Scandinavian Airlines

10:00

Keynote Presentation: How to Build a Foundation for Machine Learning that Works in Real Life

  • How to work together cross-functionally in an experiment-based manner
  • Key building blocks
  • Common obstacles and how to overcome them

Speaking:

HeadshotLogo 9

Olof Granberg

Director of Big Data & Advanced Analytics , ICA Gruppen

Keynote Presentation: How to Build a Foundation for Machine Learning that Works in Real Life

November 21 | 10:00 - 10:20

  • How to work together cross-functionally in an experiment-based manner
  • Key building blocks
  • Common obstacles and how to overcome them

Speaking:

HeadshotLogo 9

Olof Granberg

ICA Gruppen

10:20

Mid-Morning Coffee & Networking in the Exhibition Area

Mid-Morning Coffee & Networking in the Exhibition Area

November 21 | 10:20 - 10:50

Speaking:

10:50

Keynote Presentation: Creating Marketing & Sales Analytics (MSA) that Harnesses the Power of Massive Amounts of Data

  • Creating a data acquisition strategy to generate effective customer insights and data quality
  • Avoiding department siloes to establish working relationships between data scientists and creative marketing teams
  • Gathering the right information from different sources, including social media, to create a unified customer view
  • Taking advantage of alternative data sources

Speaking:

HeadshotLogo 17

Juwel Rana

Head of Analytics, Varner

Keynote Presentation: Creating Marketing & Sales Analytics (MSA) that Harnesses the Power of Massive Amounts of Data

November 21 | 10:50 - 11:10

  • Creating a data acquisition strategy to generate effective customer insights and data quality
  • Avoiding department siloes to establish working relationships between data scientists and creative marketing teams
  • Gathering the right information from different sources, including social media, to create a unified customer view
  • Taking advantage of alternative data sources

Speaking:

HeadshotLogo 17

Juwel Rana

Varner

11:10

Keynote Presentation: Developing and Maintaining Data Privacy in a Fast-Evolving International Environment

  • Grasp and master your data flow
  • Assess risks and potential gaps in your current modus operandi
  • Transcend into the world of compliance
  • Protect and monitor your personal data universe

Speaking:

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Serif Zjakic

Head of Data Protection, Hoist Finance

Keynote Presentation: Developing and Maintaining Data Privacy in a Fast-Evolving International Environment

November 21 | 11:10 - 11:30

  • Grasp and master your data flow
  • Assess risks and potential gaps in your current modus operandi
  • Transcend into the world of compliance
  • Protect and monitor your personal data universe

Speaking:

HeadshotLogo 5

Serif Zjakic

Hoist Finance

11:30

Keynote Presentation: Avanza’s Approach to Implementing AI Capabilities

  • The organisational & technical approaches chosen by Avanza Bank
  • Key decision points from Avanza as well as important lessons from experience in the field

Speaking:

FredrikThulin_Canva

Fredrik Thulin

Technical Product Owner Analytical Platform, Avanza Bank

Keynote Presentation: Avanza’s Approach to Implementing AI Capabilities

November 21 | 11:30 - 11:50

  • The organisational & technical approaches chosen by Avanza Bank
  • Key decision points from Avanza as well as important lessons from experience in the field

Speaking:

FredrikThulin_Canva

Fredrik Thulin

Avanza Bank

11:50

Panel Discussion: Finding a Balance Between Advanced Data Strategies and Data Privacy

  • The implications of data proliferation for data privacy
  • Ensuring employees are working from the same viewpoint
  • Driving privacy standardisation and compliance throughout all levels of the process
  • Ensuring that you have an overarching view of your data

Speaking:

HeadshotLogo 9

Olof Granberg

Director of Big Data & Advanced Analytics , ICA Gruppen

HanneHansen_Canva

Hanne Hansen

Senior Manager Global Corporate Security, Orsted

JennieNilsson_Canva

Jennie Nilsson

Head of Data Privacy & IT Sweden, Baker McKenzie

HeadshotLogo 11

Jannika Törnqvist

Legal Counsel, Privacy, Klarna

Panel Discussion: Finding a Balance Between Advanced Data Strategies and Data Privacy

November 21 | 11:50 - 12:20

  • The implications of data proliferation for data privacy
  • Ensuring employees are working from the same viewpoint
  • Driving privacy standardisation and compliance throughout all levels of the process
  • Ensuring that you have an overarching view of your data

Speaking:

HeadshotLogo 11

Jannika Törnqvist

Klarna

HeadshotLogo 9

Olof Granberg

ICA Gruppen

HanneHansen_Canva

Hanne Hansen

Orsted

JennieNilsson_Canva

Jennie Nilsson

Baker McKenzie

12:20

Lunch & Networking in the Exhibition Area

Lunch & Networking in the Exhibition Area

November 21 | 12:20 - 13:20

Speaking:

1:20

Keynote Presentation: The Secrets of Unlocking Value From Video for Building Brand Engagement

  • Understand how emotional peaks in video films can help people remember a brand
  • How to go beyond vanity metrics for evaluation video performance
  • What are the most important ways to measure video engagement and review of case examples

Speaking:

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Robert Johnson

Head of Data & Marketing Performance, Biites

Keynote Presentation: The Secrets of Unlocking Value From Video for Building Brand Engagement

November 21 | 13:20 - 13:40

  • Understand how emotional peaks in video films can help people remember a brand
  • How to go beyond vanity metrics for evaluation video performance
  • What are the most important ways to measure video engagement and review of case examples

Speaking:

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Robert Johnson

Biites

1:40

Keynote Presentation: Implementing Global Master Data Management Programmes

  • Using master data management as a foundation for data governance and deployment
  • Effectively implementing master data management programmes in global organisations
  • Changing the perception of data management programmes from arbitrary to business critical
  • Master data management at the core of digital transformation

Speaking:

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Maaret Malinen

Global Master Data Manager , Beckers Group

Keynote Presentation: Implementing Global Master Data Management Programmes

November 21 | 13:40 - 14:00

  • Using master data management as a foundation for data governance and deployment
  • Effectively implementing master data management programmes in global organisations
  • Changing the perception of data management programmes from arbitrary to business critical
  • Master data management at the core of digital transformation

Speaking:

MaaretMalinen_Canva

Maaret Malinen

Beckers Group

2:00

Discussion Group 3A

Getting Value Out of Structured and Unstructured Data Through Machine Learning

  • What are the best method of analysing machine learning data?
  • Extracting meaning from unstructured data to reinforce structured information

Speaking:

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Antonina Danylenko

Head of Applied Machine Learning, Nordic Entertainment Group

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Rakesh Rana

Lead Data Scientist, Nordea Life & Pensions

Discussion Group 3A

November 21 | 14:00 - 14:45

Getting Value Out of Structured and Unstructured Data Through Machine Learning

  • What are the best method of analysing machine learning data?
  • Extracting meaning from unstructured data to reinforce structured information

Speaking:

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Antonina Danylenko

Nordic Entertainment Group

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Rakesh Rana

Nordea Life & Pensions

2:00

Discussion Group 3B

Best Practice in Creating Data-Driven Marketing Campaigns

  • Bridging the gap between data science and marketing
  • Identifying accurate, relevant customer data when there is a large amount of information available

Speaking:

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Juwel Rana

Head of Analytics, Varner

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Robert Johnson

Head of Data & Marketing Performance, Biites