--- title: Agenda | Chief Data & Analytics Officers, Nordics description: Agenda | Chief Data & Analytics Officers, Nordics image: https://cdao-nordics.coriniumintelligence.com/hubfs/CDAO%20NORDICS%20-%20FEATURED%20IMAGE.png --- ![](https://cdao-nordics.coriniumintelligence.com/hs-fs/hubfs/cdao-nordics.png?width=320&name=cdao-nordics.png) - [Agenda](https://cdao-nordics.coriniumintelligence.com/#AGENDA) - [View the Agenda](https://cdao-nordics.coriniumintelligence.com/#AGENDA) - [Speakers](https://cdao-nordics.coriniumintelligence.com/#SPEAKERS) - [Sponsorship](https://cdao-nordics.coriniumintelligence.com/#SPONSORS) - [Sponsors](https://cdao-nordics.coriniumintelligence.com/#SPONSORS) - [Business of Data](https://www.business-of-data.com/) - [Event Series](https://www.coriniumintelligence.com/global-events) - [Contact Us](https://cdao-nordics.coriniumintelligence.com/contact-us-old-website) - [REGISTER INTEREST](https://cdao-nordics.coriniumintelligence.com/register-interest-old-website) [**](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#mobile-nav) MENU - [Agenda](https://cdao-nordics.coriniumintelligence.com/#AGENDA) - [View the Agenda](https://cdao-nordics.coriniumintelligence.com/#AGENDA) - [Speakers](https://cdao-nordics.coriniumintelligence.com/#SPEAKERS) - [Sponsorship](https://cdao-nordics.coriniumintelligence.com/#SPONSORS) - [Sponsors](https://cdao-nordics.coriniumintelligence.com/#SPONSORS) - [Business of Data](https://www.business-of-data.com/) - [Event Series](https://www.coriniumintelligence.com/global-events) - [Contact Us](https://cdao-nordics.coriniumintelligence.com/contact-us-old-website) - [REGISTER INTEREST](https://cdao-nordics.coriniumintelligence.com/register-interest-old-website) [![Corinium Global Intelligence](https://cdao-nordics.coriniumintelligence.com/hs-fs/hubfs/Corinium-logo_+tagline_horizontal_web-header.png?width=275&height=85&name=Corinium-logo_+tagline_horizontal_web-header.png "Corinium Global Intelligence")](https://www.coriniumintelligence.com?hsLang=en) # Chief Data & Analytics Officers Nordics 24-25 November 2020 | Stockholm, Sweden [![Download Agenda](https://no-cache.hubspot.com/cta/default/2631050/db2218d6-8877-44a1-abe3-eeccef8b9031.png)](https://cta-redirect.hubspot.com/cta/redirect/2631050/db2218d6-8877-44a1-abe3-eeccef8b9031) - [Day 1 20th November](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#day-1---20th-november) - [Day 2 21st November](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#day-2---21st-november) [Day 1 20th November](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#day-1---20th-november) 08:00 ### [Registration, Networking & Coffee in the Exhibition Area ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup2) ### Registration, Networking & Coffee in the Exhibition Area November 20 | 08:00 - 08:45 ## Speaking: 08:45 ### [Chair's Opening Remarks ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup3) Speaking: ### Chair's Opening Remarks November 20 | 08:45 - 09:00 ## Speaking: 09:00 ### [Keynote Presentation: Improve Market Intelligence by Combining Text Analysis and Alternative Data](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup5) - Identify and analyse newly available data sources - Generate deep insights about customer and competitor priorities - Communicate these insights to stakeholders who can leverage them Speaking: ### Keynote Presentation: Improve Market Intelligence by Combining Text Analysis and Alternative Data November 20 | 09:00 - 09:20 - Identify and analyse newly available data sources - Generate deep insights about customer and competitor priorities - Communicate these insights to stakeholders who can leverage them ## Speaking: 09:20 ### [Keynote Presentation: Democratization & Industrialisation of Data-Driven Intelligence ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup7) - Democratization & industrialization go hand in hand - Analysing the benefit of data democratisation and what value it will bring to the bottom line - Culture, approach and ways of organizing & working needs to change and hence engagement by all - Partnership mode needs to be switched on for building new competencies - Industrialization and moving away from proof-of-concepts to implementation in practice - Coping with the demand to develop new AI products and adapting to shifting market requirements - Improving data literacy to enhance data industrialisation and become a data-driven organisation - We are still just scratching the surface (ethics and social aspects) Speaking: ### Keynote Presentation: Democratization & Industrialisation of Data-Driven Intelligence November 20 | 09:20 - 09:40 - Democratization & industrialization go hand in hand - Analysing the benefit of data democratisation and what value it will bring to the bottom line - Culture, approach and ways of organizing & working needs to change and hence engagement by all - Partnership mode needs to be switched on for building new competencies - Industrialization and moving away from proof-of-concepts to implementation in practice - Coping with the demand to develop new AI products and adapting to shifting market requirements - Improving data literacy to enhance data industrialisation and become a data-driven organisation - We are still just scratching the surface (ethics and social aspects) ## Speaking: 09:40 ### [Keynote Presentation: AI in a Data-Driven World ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup9) - What is AI and Advanced Analytics? - How do you succeed with AI? - Inspirational cases from different industries Speaking: ### Keynote Presentation: AI in a Data-Driven World November 20 | 09:40 - 10:00 - What is AI and Advanced Analytics? - How do you succeed with AI? - Inspirational cases from different industries ## Speaking: 10:00 ### [Panel Discussion: Creating Strong Customer Relationships Through Data ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup11) - The tradeoff and balance between customer data integrity with trust and the benefit of a highly personalised service - How can you make data processing more transparent and maintain compliance? - What is most important to implement effective customer profiling? - Making the most of data democratisation Speaking: ### Panel Discussion: Creating Strong Customer Relationships Through Data November 20 | 10:00 - 10:30 - The tradeoff and balance between customer data integrity with trust and the benefit of a highly personalised service - How can you make data processing more transparent and maintain compliance? - What is most important to implement effective customer profiling? - Making the most of data democratisation ## Speaking: 10:30 ### [Mid-Morning Coffee Break & Networking ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup14) ### Mid-Morning Coffee Break & Networking November 20 | 10:30 - 11:00 ## Speaking: 11:00 ### [Keynote Presentation: Using Data Science to Create Radical Improvement in Telco Network Operations ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup16) - Lessons learned from introducing advanced data science into a new era in order to drive operational excellence - Defining a broad pipeline of use cases covering automated monitoring and corrective actions, forecasting at scale and optimisation - Success stories and notable failures Speaking: ### Keynote Presentation: Using Data Science to Create Radical Improvement in Telco Network Operations November 20 | 11:00 - 11:20 - Lessons learned from introducing advanced data science into a new era in order to drive operational excellence - Defining a broad pipeline of use cases covering automated monitoring and corrective actions, forecasting at scale and optimisation - Success stories and notable failures ## Speaking: 11:20 ### [Keynote Presentation: Case Study - Instilling Data-Driven Ways of Working in the Organisation ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup18) - Creating data-driven ways of working throughout the organisation - How Finnair are implementing real changes in the ways in which employees interact with data at all levels of the corporation - Making the most of well-designed training interventions which encourage practical changes and adaptation - How we are raising awareness of the benefits of making use of data at all levels of the organisation Speaking: ### Keynote Presentation: Case Study - Instilling Data-Driven Ways of Working in the Organisation November 20 | 11:20 - 11:40 - Creating data-driven ways of working throughout the organisation - How Finnair are implementing real changes in the ways in which employees interact with data at all levels of the corporation - Making the most of well-designed training interventions which encourage practical changes and adaptation - How we are raising awareness of the benefits of making use of data at all levels of the organisation ## Speaking: 11:40 ### [Keynote Presentation: Digital Transformation – Where Are You on the Journey?](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup20) - Outlining the data challenges organisations face - Learn how organisations are embarking on their self-service journey and unleashing advanced analytics - Delve into techniques for transforming an analytic culture - Hear first-hand how Apoteket has embarked on self-service analytics Speaking: ### Keynote Presentation: Digital Transformation – Where Are You on the Journey? November 20 | 11:40 - 12:00 - Outlining the data challenges organisations face - Learn how organisations are embarking on their self-service journey and unleashing advanced analytics - Delve into techniques for transforming an analytic culture - Hear first-hand how Apoteket has embarked on self-service analytics ## Speaking: 12:00 ### [Keynote Presentation: Case Study – Exploring Agile Ways of Working in Business Intelligence ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup22) - Key takeaways from our journey towards agile ways of working - Critical success factors in modernizing the BI delivery - Meeting the demand for self-service in enterprise scale solutions Speaking: ### Keynote Presentation: Case Study – Exploring Agile Ways of Working in Business Intelligence November 20 | 12:00 - 12:20 - Key takeaways from our journey towards agile ways of working - Critical success factors in modernizing the BI delivery - Meeting the demand for self-service in enterprise scale solutions ## Speaking: 12:20 ### [KeynotePresentation: Capitalising on People Data With HR Analytics ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup23) - Outlining the limitations of stand-alone, disparate systems and data sets - Identifying the opportunity and making the case for change - Moving beyond the basics such as attrition to understand employee behaviour and motivation - Drawing correlations and meaningful conclusions in order to guide employee behaviour and customer outcomes Speaking: ### KeynotePresentation: Capitalising on People Data With HR Analytics November 20 | 12:20 - 12:40 - Outlining the limitations of stand-alone, disparate systems and data sets - Identifying the opportunity and making the case for change - Moving beyond the basics such as attrition to understand employee behaviour and motivation - Drawing correlations and meaningful conclusions in order to guide employee behaviour and customer outcomes ## Speaking: 12:40 ### [Panel Discussion: Exploring Evolving Organisational Demands for Data & Analytics ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup25) - What are the key challenges in achieving an alignment within the different roles involved in data & analytics? - What are the pros and cons of centralised vs decentralised data strategies? - Where in the organisation should use cases for analytics originate? - How does the culture need to change in order to implement a successful data & analytics strategy? Speaking: ### Panel Discussion: Exploring Evolving Organisational Demands for Data & Analytics November 20 | 12:40 - 13:10 - What are the key challenges in achieving an alignment within the different roles involved in data & analytics? - What are the pros and cons of centralised vs decentralised data strategies? - Where in the organisation should use cases for analytics originate? - How does the culture need to change in order to implement a successful data & analytics strategy? ## Speaking: 1:10 ### [Lunch and Networking in the Exhibition Area ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup26) ### Lunch and Networking in the Exhibition Area November 20 | 13:10 - 14:10 ## Speaking: 2:10 ### [Discussion Group 1B](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup32) **Key Consideration Points: Effective Management and Governance of AI and Machine Learning ** - Moving towards making sure that every initiative has value-add for the business - Ensuring model governance can keep up with increasing volume and complexity of data Speaking: ### Discussion Group 1B November 20 | 14:10 - 14:55 **Key Consideration Points: Effective Management and Governance of AI and Machine Learning ** - Moving towards making sure that every initiative has value-add for the business - Ensuring model governance can keep up with increasing volume and complexity of data ## Speaking: 2:10 ### [Discussion Group 1A ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup33) **Cultivating Master Data Management and Data Governance as a Facilitator of Growth** - Moving away from the image as data governance as a ‘police officer’ to a key factor in strategic data initiatives - Uncovering potential from new data streams from master data management Speaking: ### Discussion Group 1A November 20 | 14:10 - 14:55 **Cultivating Master Data Management and Data Governance as a Facilitator of Growth** - Moving away from the image as data governance as a ‘police officer’ to a key factor in strategic data initiatives - Uncovering potential from new data streams from master data management ## Speaking: 2:10 ### [Discussion Group 1C ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup34) **Developing a Business Case for Data & Analytics Investment** - Identifying KPIs and defining success criteria - What are the best methods of measuring ROI? Speaking: ### Discussion Group 1C November 20 | 14:10 - 14:55 **Developing a Business Case for Data & Analytics Investment** - Identifying KPIs and defining success criteria - What are the best methods of measuring ROI? ## Speaking: 2:55 ### [Discussion Group 2A](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup36) **Building Robust Ecosystems for Enhanced Business Intelligence** - Ensuring that the right processes are in place to harness the opportunities from digital transformation - Is it better to move towards self-service analytics for employees to use BI? Speaking: ### Discussion Group 2A November 20 | 14:55 - 15:40 **Building Robust Ecosystems for Enhanced Business Intelligence** - Ensuring that the right processes are in place to harness the opportunities from digital transformation - Is it better to move towards self-service analytics for employees to use BI? ## Speaking: 2:55 ### [Discussion Group 2B](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup37) ** Effective Stakholder Management & Proactively Developing Future Talent ** - Engaging with stakeholders to help you meet your project’s goals - How can we ensure a diverse pipeline of talent into the industry? Given certain analytic skills are needed, is the answer in promoting STEM? Speaking: ### Discussion Group 2B November 20 | 14:55 - 15:40 ** Effective Stakholder Management & Proactively Developing Future Talent ** - Engaging with stakeholders to help you meet your project’s goals - How can we ensure a diverse pipeline of talent into the industry? Given certain analytic skills are needed, is the answer in promoting STEM? ## Speaking: 2:55 ### [Discussion Group 2C ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup38) **Building Up a Data & Analytics Team: Insights and Practicalities** - Is it better to hire externally or train in-house? - How can we make sure that team members have right mix of technical and business skills? Speaking: ### Discussion Group 2C November 20 | 14:55 - 15:40 **Building Up a Data & Analytics Team: Insights and Practicalities** - Is it better to hire externally or train in-house? - How can we make sure that team members have right mix of technical and business skills? ## Speaking: 3:40 ### [Afternoon Tea & Networking in the Exhibition Area ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup41) ### Afternoon Tea & Networking in the Exhibition Area November 20 | 15:40 - 16:10 ## Speaking: 4:10 ### [Keynote Presentation: Driving Digital Transformation in the Energy Sector](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup43) - Digital transformation in practice: collaboration and change management - Creating transparency at all stages of the journey - How to create trust in new solutions and models Speaking: ### Keynote Presentation: Driving Digital Transformation in the Energy Sector November 20 | 16:10 - 16:30 - Digital transformation in practice: collaboration and change management - Creating transparency at all stages of the journey - How to create trust in new solutions and models ## Speaking: 4:30 ### [Keynote Presentation: Finding the Right Pace of Digital Transformation for the Business](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup46) - Digital transformation can provide a wealth of information but how practical is the move towards ‘digitising everything’? - What can we do to ensure more business transformation programmes succeed? - Establishing a clear change story for transformation - Implementing digital tools to make information more accessible throughout the organisation Speaking: ### Keynote Presentation: Finding the Right Pace of Digital Transformation for the Business November 20 | 16:30 - 16:50 - Digital transformation can provide a wealth of information but how practical is the move towards ‘digitising everything’? - What can we do to ensure more business transformation programmes succeed? - Establishing a clear change story for transformation - Implementing digital tools to make information more accessible throughout the organisation ## Speaking: 4:50 ### [Panel Discussion: Bridging the Gap Between Data Scientists, Marketers & Senior Leadership](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup47) - Improving the understanding of data & analytics implementation - What are the main factors that can prevent good communication? - Can the decision-making process in a corporate environment keep up with the fast-paced world of technology? - How can we overcome the issue of matching scientists to business tasks? Speaking: ### Panel Discussion: Bridging the Gap Between Data Scientists, Marketers & Senior Leadership November 20 | 16:50 - 17:20 - Improving the understanding of data & analytics implementation - What are the main factors that can prevent good communication? - Can the decision-making process in a corporate environment keep up with the fast-paced world of technology? - How can we overcome the issue of matching scientists to business tasks? ## Speaking: 5:20 ### [Chair's Closing Remarks ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup48) Speaking: ### Chair's Closing Remarks November 20 | 17:20 - 17:30 ## Speaking: 5:30 ### [Drinks Reception ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup49) ### Drinks Reception November 20 | 17:30 - 18:30 ## Speaking: 6:30 ### [Day 1 Close ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup50) ### Day 1 Close November 20 | 18:30 ## Speaking: [Day 2 21st November](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#day-2---21st-november) 08:00 ### [Registration, Coffee & Networking in the Exhibition Area ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup1) ### Registration, Coffee & Networking in the Exhibition Area November 21 | 08:00 - 08:45 ## Speaking: 08:45 ### [Chair's Opening Remarks ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup4) Speaking: ### Chair's Opening Remarks November 21 | 08:45 - 09:00 ## Speaking: 09:00 ### [Keynote Presentation: Moving Towards Continuous Integration and Continuous Delivery of Data](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup6) - Making the most of data streams - Managing the data team, what keeps me up at night? - Deploying new data teams, in an ever evolving environment - Getting the organisation to leverage the possibilities of all that data Speaking: ### Keynote Presentation: Moving Towards Continuous Integration and Continuous Delivery of Data November 21 | 09:00 - 09:20 - Making the most of data streams - Managing the data team, what keeps me up at night? - Deploying new data teams, in an ever evolving environment - Getting the organisation to leverage the possibilities of all that data ## Speaking: 09:20 ### [Keynote Presentation: From Ideas to Products – Efficient Management of AI-Based Services in the Manufacturing Industry ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup8) - AI-based digital service development at Stora Enso: from proof-of-concepts to products - Managing AI-based services through their lifecycle - AI-based services in the Cloud and onsite: two examples Speaking: ### Keynote Presentation: From Ideas to Products – Efficient Management of AI-Based Services in the Manufacturing Industry November 21 | 09:20 - 09:40 - AI-based digital service development at Stora Enso: from proof-of-concepts to products - Managing AI-based services through their lifecycle - AI-based services in the Cloud and onsite: two examples ## Speaking: 09:40 ### [Keynote Presentation: Cultivating Impact From Customer Personalisation and Marketing Automation in the Airline Industry ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup10) - Creating personal offers and advertising from a customer’s data, and the fine line of being relevant but not too personalised - Applying marketing automation to build a more efficient and effective customer experience - How data has transformed the way we work from silos to agile cross-functional teams Speaking: ### Keynote Presentation: Cultivating Impact From Customer Personalisation and Marketing Automation in the Airline Industry November 21 | 09:40 - 10:00 - Creating personal offers and advertising from a customer’s data, and the fine line of being relevant but not too personalised - Applying marketing automation to build a more efficient and effective customer experience - How data has transformed the way we work from silos to agile cross-functional teams ## Speaking: 10:00 ### [Keynote Presentation: How to Build a Foundation for Machine Learning that Works in Real Life ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup12) - How to work together cross-functionally in an experiment-based manner - Key building blocks - Common obstacles and how to overcome them Speaking: ### Keynote Presentation: How to Build a Foundation for Machine Learning that Works in Real Life November 21 | 10:00 - 10:20 - How to work together cross-functionally in an experiment-based manner - Key building blocks - Common obstacles and how to overcome them ## Speaking: 10:20 ### [Mid-Morning Coffee & Networking in the Exhibition Area ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup13) ### Mid-Morning Coffee & Networking in the Exhibition Area November 21 | 10:20 - 10:50 ## Speaking: 10:50 ### [Keynote Presentation: Creating Marketing & Sales Analytics (MSA) that Harnesses the Power of Massive Amounts of Data](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup15) - Creating a data acquisition strategy to generate effective customer insights and data quality - Avoiding department siloes to establish working relationships between data scientists and creative marketing teams - Gathering the right information from different sources, including social media, to create a unified customer view - Taking advantage of alternative data sources Speaking: ### Keynote Presentation: Creating Marketing & Sales Analytics (MSA) that Harnesses the Power of Massive Amounts of Data November 21 | 10:50 - 11:10 - Creating a data acquisition strategy to generate effective customer insights and data quality - Avoiding department siloes to establish working relationships between data scientists and creative marketing teams - Gathering the right information from different sources, including social media, to create a unified customer view - Taking advantage of alternative data sources ## Speaking: 11:10 ### [Keynote Presentation: Developing and Maintaining Data Privacy in a Fast-Evolving International Environment ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup17) - Grasp and master your data flow - Assess risks and potential gaps in your current modus operandi - Transcend into the world of compliance - Protect and monitor your personal data universe Speaking: ### Keynote Presentation: Developing and Maintaining Data Privacy in a Fast-Evolving International Environment November 21 | 11:10 - 11:30 - Grasp and master your data flow - Assess risks and potential gaps in your current modus operandi - Transcend into the world of compliance - Protect and monitor your personal data universe ## Speaking: 11:30 ### [Keynote Presentation: Avanza’s Approach to Implementing AI Capabilities ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup19) - The organisational & technical approaches chosen by Avanza Bank - Key decision points from Avanza as well as important lessons from experience in the field Speaking: ### Keynote Presentation: Avanza’s Approach to Implementing AI Capabilities November 21 | 11:30 - 11:50 - The organisational & technical approaches chosen by Avanza Bank - Key decision points from Avanza as well as important lessons from experience in the field ## Speaking: 11:50 ### [Panel Discussion: Finding a Balance Between Advanced Data Strategies and Data Privacy ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup21) - The implications of data proliferation for data privacy - Ensuring employees are working from the same viewpoint - Driving privacy standardisation and compliance throughout all levels of the process - Ensuring that you have an overarching view of your data Speaking: ### Panel Discussion: Finding a Balance Between Advanced Data Strategies and Data Privacy November 21 | 11:50 - 12:20 - The implications of data proliferation for data privacy - Ensuring employees are working from the same viewpoint - Driving privacy standardisation and compliance throughout all levels of the process - Ensuring that you have an overarching view of your data ## Speaking: 12:20 ### [Lunch & Networking in the Exhibition Area ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup24) ### Lunch & Networking in the Exhibition Area November 21 | 12:20 - 13:20 ## Speaking: 1:20 ### [Keynote Presentation: The Secrets of Unlocking Value From Video for Building Brand Engagement](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup27) - Understand how emotional peaks in video films can help people remember a brand - How to go beyond vanity metrics for evaluation video performance - What are the most important ways to measure video engagement and review of case examples Speaking: ### Keynote Presentation: The Secrets of Unlocking Value From Video for Building Brand Engagement November 21 | 13:20 - 13:40 - Understand how emotional peaks in video films can help people remember a brand - How to go beyond vanity metrics for evaluation video performance - What are the most important ways to measure video engagement and review of case examples ## Speaking: 1:40 ### [Keynote Presentation: Implementing Global Master Data Management Programmes ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup28) - Using master data management as a foundation for data governance and deployment - Effectively implementing master data management programmes in global organisations - Changing the perception of data management programmes from arbitrary to business critical - Master data management at the core of digital transformation Speaking: ### Keynote Presentation: Implementing Global Master Data Management Programmes November 21 | 13:40 - 14:00 - Using master data management as a foundation for data governance and deployment - Effectively implementing master data management programmes in global organisations - Changing the perception of data management programmes from arbitrary to business critical - Master data management at the core of digital transformation ## Speaking: 2:00 ### [Discussion Group 3A](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup29) **Getting Value Out of Structured and Unstructured Data Through Machine Learning** - What are the best method of analysing machine learning data? - Extracting meaning from unstructured data to reinforce structured information Speaking: ### Discussion Group 3A November 21 | 14:00 - 14:45 **Getting Value Out of Structured and Unstructured Data Through Machine Learning** - What are the best method of analysing machine learning data? - Extracting meaning from unstructured data to reinforce structured information ## Speaking: 2:00 ### [Discussion Group 3B](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup30) **Best Practice in Creating Data-Driven Marketing Campaigns** - Bridging the gap between data science and marketing - Identifying accurate, relevant customer data when there is a large amount of information available Speaking: ### Discussion Group 3B November 21 | 14:00 - 14:45 **Best Practice in Creating Data-Driven Marketing Campaigns** - Bridging the gap between data science and marketing - Identifying accurate, relevant customer data when there is a large amount of information available ## Speaking: 2:00 ### [Discussion Group 3C](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup31) **Coping with Inter-Country Data Compliance Regulations** - How can we comply with inter-country data compliance regulations in an era of international business? - Understanding disparity in the interpretation of GDPR Speaking: ### Discussion Group 3C November 21 | 14:00 - 14:45 **Coping with Inter-Country Data Compliance Regulations** - How can we comply with inter-country data compliance regulations in an era of international business? - Understanding disparity in the interpretation of GDPR ## Speaking: 2:45 ### [Afternoon Tea & Networking in the Exhibition Area ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup35) ### Afternoon Tea & Networking in the Exhibition Area November 21 | 14:45 - 15:15 ## Speaking: 3:15 ### [Keynote Presentation: Data Privacy in a Post-GDPR World](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup39) - How have business operations been changes since the implementation of GDPR? - Getting to grips with the EU ePrivacy regulation - Bringing data together from different departments and harmonising data - Building a comprehensive strategy where adheres to customers’ right to access Speaking: ### Keynote Presentation: Data Privacy in a Post-GDPR World November 21 | 15:15 - 15:35 - How have business operations been changes since the implementation of GDPR? - Getting to grips with the EU ePrivacy regulation - Bringing data together from different departments and harmonising data - Building a comprehensive strategy where adheres to customers’ right to access ## Speaking: 3:35 ### [Keynote Presentation: How Partisan Analytics Delivers Outstanding Analytics With Little Resources (and Why CDAOs Should Care)](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup40) - Data is scattered and with low quality, sources are multiple and disintegrated - Organisations have siloes with big data projects exisiting somewhere but months if not years away - When a team has no data engineers or experience in big data, advanced analytics, business intelligence whatsoever - Partisan analysts can deliver projects in just a few weeks. What are the lessons learned for the CDAO? Speaking: ### Keynote Presentation: How Partisan Analytics Delivers Outstanding Analytics With Little Resources (and Why CDAOs Should Care) November 21 | 15:35 - 15:55 - Data is scattered and with low quality, sources are multiple and disintegrated - Organisations have siloes with big data projects exisiting somewhere but months if not years away - When a team has no data engineers or experience in big data, advanced analytics, business intelligence whatsoever - Partisan analysts can deliver projects in just a few weeks. What are the lessons learned for the CDAO? ## Speaking: 3:55 ### [Panel Discussion: Adapting to Changing Demands on Data & Analytics Leaders](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup42) - How has the shift towards treating data as a valuable asset changed our roles? - Should the data scientist be viewed as a business role grounded in technological expertise, or vice versa? - What are the key abilities that data professionals will need to succeed in five years? How is this different to now? Speaking: ### Panel Discussion: Adapting to Changing Demands on Data & Analytics Leaders November 21 | 15:55 - 16:25 - How has the shift towards treating data as a valuable asset changed our roles? - Should the data scientist be viewed as a business role grounded in technological expertise, or vice versa? - What are the key abilities that data professionals will need to succeed in five years? How is this different to now? ## Speaking: 4:25 ### [Chair's Closing Remarks ](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup44) Speaking: ### Chair's Closing Remarks November 21 | 16:25 - 16:30 ## Speaking: 4:30 ### [Close of Conference](https://cdao-nordics.coriniumintelligence.com/agenda-old-2021#agendaPopup45) ### Close of Conference November 21 | 16:30 ## Speaking: Copyright © Corinium Global Intelligence 2026 | [**](https://twitter.com/coriniumglobal) [**](https://www.linkedin.com/company/corinium-global-intelligence) [**](https://www.facebook.com/CoriniumGlobal) [**](http://www.slideshare.net/Corinium) - [HOME](https://cdao-nordics.coriniumintelligence.com/home-page-old-2021) - [AGENDA](https://cdao-nordics.coriniumintelligence.com/#AGENDA) - [SPEAKERS](https://cdao-nordics.coriniumintelligence.com/#SPEAKERS) - [REGISTRATION](https://cdao-nordics.coriniumintelligence.com/registration-login) ![](https://px.ads.linkedin.com/collect/?pid=182706&fmt=gif) ![](https://px.ads.linkedin.com/collect/?pid=306561&fmt=gif) ![](https://px.ads.linkedin.com/collect/?pid=60306&fmt=gif) ![](https://px.ads.linkedin.com/collect/?pid=1749329&fmt=gif)